June 6, 2020, 12:24 p.m.

Guide for building a business website for small businesses

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Having a website or some form of online presence is now necessary in order to generate revenue for your business. Consumers go to internet for product research and possible purchase goods and services through internet. Therefore, having a simple, well designed website can give you a stronger edge above your competitors.

We have outlined step by step guide for small businesses, startups, bloggers or artists who want to build a simple website. These steps are:

1. Purpose of your website

You should first determine the main purpose for your website. What do you want to achieve? for example, a blogging site, portfolio, an online shop and others. Doing this will give you the chance to think of ways to inform your users about your company.

2. Pick a domain name

Your domain name is an important feature to your website. A domain name is created to make IP address easy to remember. Think of IP address as a street address, every computer has an IP address assigned to it. Therefore, domain name is used instead of IP address so we can easily remember them. You can purchase cheap domain names from Godaddy, Namecheap, IONOS by 1&1 and others.

Remember to select domain name that best inform visitors about your business.

3. Design your pages

Website have many pages for example, cover page, home page, sign up, contact page and others. Remember when design these pages, be clear about your purpose and use high quality pictures. Here you can decide to use already made templates from companies such as Wix or find a developer such as defkode to design bespoke web designs made just for you.

4. Test and publish your site

Once you are ready to launch your website (go live), be sure to review every single page to ensure images show up, links are working correctly and the format looks smooth. Further, you can set up analytics to monitor performance of your site and how successful and unsuccessful pages get. You can host using different platform for example, Pythonanywhere, some domain providers also offer hosting. defkode is hosted on Pythonanywhere platform.

5. Market your website through social media channels

You can leverage social media such as Facebook, Instagram, Pinterest and others to inform your followers about your website. You can also run adverts on these platforms to reach audiences or possible users or consumers. I will not go into SEO however, you can learn about how to use SEO (search engine optimisation) to gain traffics to your website.

6. Site maintenance

You should frequently check and update your website to ensure it is relevant. You can update your website with blog posts on new products, industry events and your offers to ensure visitors to keep them coming to your website. Also, check for software updates to prevent your website from being hacked.

In summary, building a low cost investment, simple and professional website for your business can be achieved. You just need to identify the primary purpose of your business and follow the steps outlined above. If you have any questions or seek for advice regarding building website, you can email us at info@defkode.com.